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Dear everyone,

We thank you immensely for clicking on this page. From golden fireflies woven into the night to oceans that smell of humanity, issue 02 is a collection of diverse writings from nine spectacular artists. 

The Auvert Magazine announces that we have begun, with this issue, a process of interviews with activists (climate especially, though we expect others as well) in hopes of inspiring individuals to take action. Taking action does not have to involve being outside with a sign. One can take action from anywhere––from home included. And as climate activist Ed Hopkins will mention below, "never underestimate the power of the media."

We yearn to never cease emanating light. Our goal is to one day create stars; little fragments of dusk and powder them into the voids that need them. Issue 02 is a mere beginning.

Au Vert Interviews

Let's go au vert––to green.

Featuring Ed Hopkins, a PR specialist and climate activist; founder of Dark Green PR at

1. Today, we're talking with Ed Hopkins, a PR specialist and climate activist. I’m excited to be talking to you, because your company is outstanding, and as an activist myself, it is always interesting to communicate with others who fight for change. Could you tell us a little bit about your background?

Firstly, thanks so much for interviewing me. Telling and sharing climate action stories has never been more important, so I appreciate your work! 


My background has been in the media and PR industry for well over 10 years. Working with journalists to uncover and share compelling stories has been a passion of mine for a long time now. Ultimately, I believe media and communications have an incredibly important role to play in generating and inspiring climate action on a global scale. 


2. Who or what triggered your interest in climate change? Was there a pivotal moment in your life, perhaps when you were younger, that ignited your passion?

My earliest memory of witnessing the effects of climate change was in the Swiss Alps, where my grandparents lived. I remember as a teenager seeing the retreat of glaciers year on year and the shortening of the winter seasons. I’ll never forget the feeling of realisation as I accepted how delicate our planet’s climate is. That realisation planted a seed that has since developed into a strong passion for building a more sustainable, greener world. 


That passion grew over time, and in 2018 I made the decision to completely focus my career and PR skills on the climate crisis. 

3. As the founder of Dark Green PR, are there any projects that you would like to reflect upon, or that you are working on currently?

We have so many projects on the go at the moment, across a range of sectors, so it’s very difficult to pick just one right now. I’m particularly proud of our work on promoting energy efficiency, combatting soil degradation, and supporting wildlife conservation. We’re also very excited to be launching some new campaigns soon about green domestic heating, and also a big campaign coming up all about climate tech entrepreneurs. 

4. What do you believe it would take to get everyone's attention on this global issue and crisis?

That’s the multi trillion dollar question I ask myself every single day! And there are many potential answers. 


I believe that inspirational and innovative climate technology will win a lot of people over in the years to come. I also believe new examples of just how severe the crisis is will ultimately wake a wide variety of people up to what’s happening.


It’s also highly likely that global food shortages caused by soil degradation and droughts will lead to some sharp rises in public awareness across the world. 

5. What is something that you've learned throughout your career or time as a specialist that you would tell someone who is inspired to get involved in social activism?

Two things. 

​1. Never underestimate the power of the media. It influences everyone, and I truly mean everyone, in more ways than you realise.

2. We are all collectively responsible for the climate emergency we find ourselves in. It’s our job to fix it, innovate and work together; we can’t afford to kick the can down the road for the next generation to deal with as it’ll be too late by then. Communications has a key role to play as we push for a more sustainable world. 

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